Like it or not, November is going to be here before we know it and GivingTuesday is just around the corner. In its inaugural year, 2012, the day raised $10.1 million. From there, Giving Tuesday rapidly grew, raising $274 million in 2016, just over $300 million in 2017, and a whopping $380 million in 2018. The day is expected to continue growing both in the number of organizations participating and in funds raised. At this point, you may be asking not only how your organization can get involved, but also how you can be successful.
Join Tory Martin, communication director for the Johnson Center for Philanthropy at GVSU(a founding organization of Giving Tuesday), and be one of the organizations that gets noticed! Learn the steps to prepare for a successful campaign and utilize the day to engage stakeholders to set your organization for future success. Start your planning now and you’ll have plenty to be thankful for this November.
As the director of communications and engagement, Martin partners with her colleagues on the senior leadership team to identify, implement, support, and promote the Johnson Center’s strategic priorities and vision for a world powered by smart, adaptive, and effective philanthropy. She is responsible for steering the Johnson Center’s messaging and brand expression across digital and print platforms, and oversees our efforts to connect our work and mission with a growing community of philanthropists and nonprofit professionals.
Note: Conversation Starters take place over the lunch hour, please feel free to bring your own food/snacks/drinks. Coffee and water will be provided.
201 Front St Ave
Grand Rapids, MI 49504
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