Marketing & Digital Communications Assistant

The Rental Property Owners Association of Kent County seeks a creative, detail-oriented Marketing & Digital Communications Assistant to support the association’s strategic communications and marketing programs.

Position Responsibilities:

  • Draft and develop marketing collateral using Adobe Creative Cloud (InDesign, Illustrator, Photoshop).
  • Design and implement email marketing communications (ConstantContact and Coschedule).
  • Manage and edit the Association’s website content (WordPress).
  • Attend and photograph, as needed, association events.
  • Work with other staff members and association committees to identify and fulfill marketing and communications needs.
  • Assist with digital and traditional media tracking and reporting.
  • Write copy for communications and marketing materials.
  • Carry out the design, layout and pre-press work for the RPOA magazine.
  • Manage and design promotional and other graphic materials, including brochures, informational handbooks, conference signage and promotional literature, etc.
  • Manage and design website news and promotional content;
  • Manage all digital communications.
  • Manage and carryout all functions related to the RPOA’s social media presence to enhance the company’s position and visibility with key audiences.
  • Plan, develop and support the writing of content for all digital and social media activities, including the association website.
  • Participate in the development and execution of a cutting-edge social media and website content strategy and its implementation through Facebook, YouTube, Twitter, LinkedIn, Google+ and other outlets as needed to generate new memberships, membership interaction, brand exposure, association reputation and sales (events and products).
  • Work closely with RPOA staff to ensure timely use of appropriate social interaction and web content.
  • Utilize analytics to track and evaluate the success of all digital content activities.
  • Utilize analytics to develop digital communications, content and promotional strategies.
  • Perform other duties as assigned.

What you’ll be doing:

  • Working closely with the RPOA staff to draft and coordinate magazine content.
  • Designing and overseeing the production of the Michigan Landlord magazine and other publications produced by the RPOA for various purposes.
  • Working closely with the RPOA staff to draft and coordinate approval of web and social media content, including monthly editorial calendar.
  • Managing the execution of social media campaigns and day-to-day activities on current platforms, including Facebook, Twitter, LinkedIn, and YouTube.
  • Serving as company expert for social media tools, trends, and applications.
  • Advising and/or assisting in the development of graphic, video and/or animated content for use on web and in social media.
  • Preparing (or assist in the preparation of), posting and repurposing editorial content and news items on association website, newsletters, blog and digital/social media campaigns.
  • Coordinating the communication/marketing calendar with online activity and tracking social media influence measurements.
  • Writing and editing event promotional content for association website, newsletters, emails, and digital/social media campaigns.
  • Creating, tracking, and maintaining a digital and social media strategy that maps to a broader content and communications strategy including annual conference, product launches, community events, and press releases.
  • Building relationships with partner organizations (GRAR, HBA, NREIA, Chamber of Commerce) for web and social media activities.
  • Manage or support SEO/SEM activities and analytics analysis.
  • Develop benchmarks for measuring the impact of digital and social media programs, and analyze, review, and report on effectiveness of campaigns to maximize results.
  • Regularly review competitive landscape of digital and social content and provide the RPOA Director with insights and strategy recommendations.
  • Conduct social listening research and provide insight into wants and needs of the company’s various audiences.
  • Any other assigned tasks as necessary.

Minimum Qualifications:

  • Excellent organizational skills and precise attention to details.
  • Self-motivated, with the ability to multi-task, and work independently, as well as a part of a team.
  • Effectively problem-solve anticipated and immediate challenges.
  • Ability to maintain a professional appearance and attitude, even when under pressure.
  • Solid grasp of social, digital, word-of-mouth marketing, personal and professional experience across he digital and social space, and knowledge of emerging trends and technologies.
  • Proficiency using graphic design software (Adobe Creative Cloud) for design and production of marketing collateral and advertisements required.
  • Experience with email marketing platforms.
  • Experience managing and editing a website using a content management system (CMS), specifically, WordPress.
  • Eagerness and willingness to learn new technology (such as Google Analytics) to address deficiencies, hone skills and obtain the skills to further enhance the company’s marketing and digital communications efforts.
  • A bachelor’s degree in marketing, communications and/or graphic design preferred.
  • Two years’ graphic design experience.
  • Experience using social media for business purposes.
  • Good written communication skills.
  • Experience with the operation of desk top computers, laptops, and smartphones.

Beneficial Experience But Not Required:

  • Knowledge or experience of digital measurement and evaluation tools (such as Google Analytics) and basic knowledge of html.
  • Experience with Google Analytics and Other Web and Social Media Analytic Tools
  • Experience with SER, SEO and SEM.
  • Experience with ConstantContact.
  • Experience with or In Depth Knowledge of Rental Property Management.

Benefits:

  • Competitive salary based on experience.
  • SIMPLE Plan with Employer Matching.
  • Health care plan.
  • Disability insurance.
  • Paid holiday and vacation schedule.

About Us:

The RPOA is a non-profit business association with over 1,300 members providing services, education and advocacy for real estate investors in Michigan.

Job Type: Full-time

Salary: $32,000.00 to $42,000.00 /year

Experience:

  • Graphic Design: 2 years (Required)

Education:

  • Associate (Required)

Job Location:

  • Grand Rapids, MI (Preferred)

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